Strategic advisory
for the media and
creative industries

The global research team wanted to explore whether Netflix could make a meaningful contribution to diversity in UK media research. Damask led a full industry consultation — desk research, expert interviews, and coalition-building — to produce actionable strategic recommendations.

Commissioned to review the Licence Fee Unit’s research output and primary tracker ahead of a public retender — including stakeholder interviews, expert consultation, and writing the agency brief. Built on an existing relationship with the BBC brand and marketing team.

When the UK left the EU, British co-producers lost access to Creative Europe funding. The BFI commissioned Damask to consult with film producers and distributors on the design of the domestic replacement. Damask’s work included presentations to DCMS, and the subsequent development of the UK Global Screen Fund’s Open Data Platform.

BAFTA albert commissioned Damask to design a five-year research strategy to support the Climate Content Pledge. The engagement included literature review, industry consultation with broadcasters, streamers and production companies, budget forecasting, agency selection and commercial negotiations.

Working with the BBC’s central audiences team, Damask designed a completely new brand equity measurement tool — bringing together stakeholder interviews, a review of industry best practice, and full agency selection — that is now used at the highest levels of the business.

GroupM’s addressable TV specialist wanted to review how it planned campaigns on behalf of clients. Internal and external stakeholder interviews with advertisers and media buyers informed a new planning framework, designed through several iterations and presented to senior management.

The English Language senior management team wanted to refine and restate their departmental Vision and Values. A workshop process was designed and facilitated working directly with the Managing Director, producing a clear strategic model that gave the department renewed direction.

In start-up mode and working directly with the President, Project Liberty needed help defining who they were and where they were going. The engagement covered strategy definition, corporate values, naming, and creative services including logo development.

Damask have completed multiple engagements for Wiley including helping them to understand the strategic implications of AI on their IP protection, and turning their anti-piracy dataset into an operational PowerBI management tool dashboard.

Helped Moët Hennessy develop and win an internal innovation competition with a Web3-based marketing concept — then supported the build-out to pilot stage, including opportunity identification, partner outreach, and commercial negotiations.